If you run an embroidery business, you know how tricky pricing can be.
Charge too low, and you undervalue your skills. Charge too high, and clients disappear. Finding the right balance — one that’s fair, competitive, and profitable — is the key to long-term success in embroidery digitizing.

Here’s how to approach pricing strategically, not emotionally.

1. Understand Your Real Costs

Before setting a price, calculate what it actually costs to produce one design. Most digitizers forget how many hidden costs go into their work.

• Software licenses — professional tools like Wilcom, Pulse, or Hatch aren’t cheap.
• Time and labor — your hours spent adjusting stitches and testing samples have value.
• Equipment and electricity — computers, embroidery machines, stabilizers, and even power usage matter.
• Thread and materials — test runs still consume resources.

Add these up to know your minimum baseline — what you must charge just to break even.

2. Choose a Pricing Model That Fits Your Workflow

There’s no single “correct” way to charge for embroidery digitizing, but the most common models include:

• Per Stitch – Many digitizers charge based on stitch count (e.g., $1 per 1,000 stitches). It’s simple but not always fair — a small, complex logo might take more effort than a large one with fewer stitches.
• Per Design/File – A flat rate for each file. Works best when you have consistent project types or repeat clients.
• Hourly Rate – Great for custom or detailed work that takes longer than average.
• Tiered Pricing – Offer different packages: basic, detailed, premium — each with clear deliverables.

Whatever model you pick, keep it transparent. Clients appreciate clarity more than low prices.

3. Factor in Revisions and Client Support

Many digitizers forget to charge for revisions, edits, and test runs. These take time, and over months, they quietly eat into your profits.
Offer 1–2 free minor revisions in your pricing, but make sure additional edits are billable. It’s about valuing your time without compromising on service quality.

4. Know the Market, But Don’t Race to the Bottom

Research what others charge, but don’t copy blindly. The cheapest rates often mean rushed work and poor quality — which only leads to unhappy clients and refunds.

Position yourself as a professional digitizing service, not just another cheap option. Clients who value quality are willing to pay for consistency and precision.

Final Thoughts

Pricing embroidery digitizing isn’t about guessing — it’s about knowing your worth and building a structure that keeps your business healthy. Once you understand your costs and pick a pricing model that reflects your effort, profitability will naturally follow.

At Dynamic Punch, we believe in transparent, fair pricing and quality that speaks for itself.
📩 Need expert embroidery digitizing that fits your budget? Reach out today — let’s make your designs shine while keeping your business profitable.